Project overview

In 2019, Eventbrite's R&D team was challenged with thinking of fresh new ways to help creators promote their events. An idea we rallied around was a TV inside the venue that showcased upcoming events, but we took this idea much further.

Role & team

I was Lead Designer working closely with 1 SWE and 1 Product Manager

Timeline

2 months from idea to launching pilot program with Slim's

Skills

Concept developement, user research, motion design, UX design, visual design

Process overview

After aligning on the idea of a Brite.TV, we installed a TV in the Eventbrite office and started prototyping. Once we had a the idea fleshed out, we reached out to one of our biggest music even creators and asked if this might be something they think would work. We had a tight feedback (weekly) loop with them and iterated toward a solid MVP.

Early prototype

Early on we aligned on a color treatment that helped unify UGC imagery based on the brand colors in our pilot with SF music venue, Slim's. One thing that we didn't feel great about was the "15% off" and web url. What if we could make it easier to buy tickets on the spot?

Early Brite.TV layout explorations

Tickets via QR code

The best solution we found with the least effort required for the user, was creating unique QR codes that link to the event page to purchase tickets. We merged the QR code and the event date into a single lockup to simplify the layout.

Brite.TV installed at Slim's music venue in 2019

Extended to other product areas

Brite.TV

Brite.TV was also used by other projects at Eventbrite, whenever we had an event there seemed to be a Brite.TV closeby sharing info about other events and trying to keep the good times rolling.

Auto-generated Posters

We also used the Brite.TV tool and data to automatically generate matching posters at Slim's. These were generated as printable PDFs and saved saving the music venue time and money creating from scratch.

Results 
 

After continuous iterations and feedback from Slim's, we installed the Brite.TV. We didn't get the impact we hoped for at Slims (likely due to the location near restrooms) but we did install one in the lobby of Eventbrite headquarters which got alot more traction.

Lessons learned:
1. Don't be afraid to ask users to co-design with you, our pilot users loved getting involved in the process and had great ideas.

2. Before identifing a pilot user, map out the logistics before getting too far to make sure it's a good fit.

3. Getting feedback and iterating directly with your users is mutually satisfying and builds trust.

712

Total events shown

207

Tickets sold

512

Comments, reactions