Project overview

Eventbrite is the world's leading ticketing platform. But, in 2018, our R&D team was challenged to think beyond the transactional nature of ticketing and too celebrate the event communities we power.

Role & team

I was Lead Designer working with 2 SWEs and 1 PM in person.

Timeline

3 months from ideation to MVP launch in
app store

Skills

Team ideation, concept developement, brand design,  prototyping, UX design, visual design

Process overview

Moments came out of a ideation session with Eventbrite R&D. I worked closely with our 2 SWE, we shared prototypes back and forth. Once we had a reliable MVP, we opened it up to the entire company for feedback, which helped us iron out some wrinkles as we sprinted towards the finish line.

Early prototype

Our engineers got started building right away. To help them understand how Moments could work, I sketched out a quick prototype for them, and then got started on the key user flows.

What landed

Welcome screen for Event Creators

Because Eventbrite is a 2-sided marketplace, we wanted to make easy and compelling for Event Creators to start using Moments. So we created this a custom welcome screen to help them see what they can do with the app.

Onboarding flow

Capturing a "Moment"

Viewing a 'Moment'

Moments overview

Landing screen

The app experience was centered around the home feed that was populated photos from upcoming and past events you bought tickets to or might be interested in based on your transactional history. We put a camera button here so that users could easily capture a moment spontaneously.

Dog fooding

To test the app in with a real use case, we sponsored events at SXSW. We used Moments to power a new new event pages that helped get build anticpation with attendees and make the event listing more valuable after the event was over. 

Results & lessons learned 

Against the odds, we designed and built the Moments app in 3 months, in time to test at SXSW. We were initially rejected from the app store for not having report/block features, but after we fixed that we were live. The launch had a galvanizing effect on the company culture, which was previously renowned for slow moving bureaucracy that stifled innovation.

Lessons learned:
1. Crazy deadlines can be a good forcing function for simplicity. 

2. Small tight knit teams that can work with some autonomy can do the impossible and have fun doing it.

3. No amount of design can fortell how users will actually use your products, embrace it and let go.

431

Moments created

262

App downloads

512

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